Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley. 
 - 4th ed. 
 - Harlow, England :  Prentice Hall,  c2008. 
 - xviii, 614 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273706977 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management.<br/>Target marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .H66