TY  - BOOK
AU  - Tungate,Mark
TI  - Branded male: marketing to men 
SN  - 0749450113 :
AV  - HF5415.1255 .T86
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Male consumers
KW  - Target marketing
N1  - Includes bibliographical references and index
ER  -