TY  - BOOK
AU  - Moisander,Johanna
AU  - Valtonen,Anu
TI  - Qualitative marketing research: a cultural approach 
SN  - 1412903807 (cased)
AV  - HF5415.2 .M623 
U1  - 658.83 22
PY  - 2006///
CY  - London, Thousand Oaks
PB  - SAGE
KW  - Marketing research
KW  - Qualitative research
KW  - Marketing
N1  - Includes bibliographical references (p.[212]-224) and index
ER  -