TY  - BOOK
AU  - Dacko,Scott G.
TI  - The advanced dictionary of marketing: putting theory to use 
SN  - 9780199286003
AV  - HF5412   .D33
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - --Dictionaries
N1  - Includes bibliographical references
ER  -