TY  - BOOK
AU  - Ouwersloot,Hans
AU  - Duncan,Top
TI  - Integrated marketing communications
SN  - 9780077111205 :
AV  - HF5415 .O89
PY  - 2008///
CY  - London
PB  - McGraw-Hill
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -