Bradley, Nigel. <br/><br/>
Marketing research :  tools and techniques / 
Nigel Bradley. 
 - ed. 
 - New York :  Oxford University Press,  c2010. 
 - xxi, 531p :  ill[col.] 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199281961 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B655