TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools and techniques 
SN  - 9780199281961 :
AV  - HF5415.2 .B655
PY  - 2010///
CY  - New York
PB  - Oxford University Press
KW  - Marketing Research
N1  - Includes bibliographical references and index
ER  -