TY - BOOK AU - Allen,Judy TI - Marketing your event planning business: a creative approach to gaining the competitive edge SN - 0470833874 AV - GT3405 .A46 U1 - 394.2/068/8 22 PY - 2004/// CY - Mississauga, Ont. PB - Wiley KW - Special events industry KW - Marketing KW - Special events KW - Planning N1 - Includes bibliographical references (p. [219]-221) and index ER -