Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 4th ed. 
 - Boston :  McGraw-Hill Irwin,  2009. 
 - xxv, 678 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 653-661) and index. 
<br/><br/><label>ISBN: </label>0073529907 (alk. paper) 9780073529905 (alk. paper) 
<br/><br/><label>LCCN: </label>2007049241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D92 
<br/><br/><label>Dewey Class. No.: </label>658.8