Kerin, Roger. <br/><br/>
Marketing. 

 - 9th ed. 
 - NY :  McGraw-Hill,  2009. 
 - xLvii, 742 p :  Col.ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073404721 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474