TY  - BOOK
AU  - Kerin,Roger
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  - 9780073404721 :
AV  - HF5415 .M29474
PY  - 2009///
CY  - NY
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -