Kerin, Roger A. <br/><br/>
Marketing :  core / 
Steven W. Hartley and William Rudelius. 
 - New York :  McGraw-Hill,  2009. 
 - xli, 493 p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381060 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452