TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius William
TI  - Marketing: core 
SN  - 9780073381060 :
AV  - HF5415 .K452
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -