Mwangi, Danson Ndungu Kariuki. <br/><br/>
An analysis of marketing strategies in the mobile service sector in Kenya :  a case study of safaricom limited / 
Danson Ndungu Kariuki Mwangi. 
 - Nairobi, Kenya :  Daystar University,  2010. 
 - xi, 127 p :  ill. 
<br/><br/> A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management. 
<br/><br/>Includes bibliographical references (p. 110-119) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cell phone services--Marketing--Kenya.<br/>Cell phone services--Marketing.<br/>Marketing surveys--Africa.
<br/><br/><label>LC Class. No.: </label>HE9713  / .A4 M92