TY  - BOOK
AU  - Mwangi,Danson Ndungu Kariuki
TI  - An analysis of marketing strategies in the mobile service sector in Kenya: a case study of safaricom limited 
AV  - HE9713 .A4 M92
PY  - 2010///
CY  - Nairobi, Kenya
PB  - Daystar University
KW  - Cell phone services
KW  - Marketing
KW  - Kenya
KW  - Marketing surveys
KW  - Africa
N1  - A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management; Includes bibliographical references (p. 110-119)
ER  -