TY  - BOOK
AU  - Baker,Michael J.
TI  - Macmillan dictionary of marketing and advertising
SN  - 0333715659 :
AV  - HF5827 .B35
PY  - 1998///
CY  - Houndmills
PB  - Macmillan press Ltd
KW  - Advertising
KW  - Marketing
ER  -