Mwangi, Danson Ndungu Kariuki. <br/><br/>
An analysis of marketing strategies in the mobile service sector in Kenya :  a case study of safaricom limited / 
Danson Ndungu Kariuki Mwangi. 
 - Nairobi :  Daystar University,  2010. 
 - xi, 127p :  ill. 
<br/><br/> A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cell phone service industry--Marketing.<br/>Cell phone--Marketing.<br/>Cell phone--Research.<br/>Marketing survey.
<br/><br/><label>LC Class. No.: </label>HE9713  / .K4 M93