TY  - BOOK
AU  - Mwangi,Danson Ndungu Kariuki
TI  - An analysis of marketing strategies in the mobile service sector in Kenya: a case study of safaricom limited 
AV  - HE9713 .K4 M93
PY  - 2010///
CY  - Nairobi
PB  - Daystar University
KW  - Cell phone service industry
KW  - Marketing
KW  - Cell phone
KW  - Research
KW  - Marketing survey
N1  - A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management; Includes bibliographical references and index
ER  -