TY  - BOOK
AU  - Mbalya,Richard
TI  - Determining whether branding of locally manufactured car products increases brand preference: a case of autoshops in Nairobi 
AV  - HF5415.13 .M33
PY  - 2010///
CY  - Nairobi
PB  - Daystar University
KW  - Branding ( Marketing)
N1  - A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management; Includes bibliographical references and index
ER  -