Perreault, William D. Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy. - Boston : McGraw-Hill, 2009. - xxv, 757 p : ill. Includes bibliographical references and index. ISBN: 9780073381053 : Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .M369