Lako, Susan Kiden George.

Strategies used by small and medium enterprises for competitive advantage : a case study of Juba market South Sudan / Susan Kiden George Lako. - Nairobi, Kenya : Daystar University, 2012. - xii, 99p.

A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic Management.

Includes bibliographical references and index.


Marketing strategies--Competitive advantage.

HF5415 / .L356