Lacobucci, Dawn. <br/><br/>
Marketing models :  multivariate statistics and marketing analytics / 
Dawn Lacobucci. 
 - Australia  Mason, Ohio :  South-Western, Cengage Learning,  2013. 
 - xi, 206 p. :  ill ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 199-200) and index. 
<br/><br/><label>ISBN: </label>9781133588108 
<br/><br/><label>LCCN: </label>2012944428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.<br/>Marketing--Statistical methods.<br/>Multivariate analysis.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .I39