Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill. 
 - 2nd ed. 
 - New York :  The Dryden Press,  c1992. 
 - 837 p ;   cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49