Bingham, Frank G.
Business marketing.
- 3rd ed / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
- Boston : McGraw-Hill/Irwin, c2005.
- xv, 475 p : ill ; 26 cm.
Includes bibliographical references and indexes.
ISBN: 0071112529 (international ed. : alk. paper) : £37.00 0072859113 (alk. paper)
LCCN: 2003058597
Subjects--Topical Terms: Industrial marketing--Management. Industrial marketing--United States--Case studies. Industrial marketing. Industrial procurement--Management.
LC Class. No.: HF5415.1263 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 / .B56 2005 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56
Dewey Class. No.: 658.8