Bingham, Frank G.

Business marketing. - 3rd ed / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. - Boston : McGraw-Hill/Irwin, c2005. - xv, 475 p : ill ; 26 cm.

Includes bibliographical references and indexes.

0071112529 (international ed. : alk. paper) : £37.00 0072859113 (alk. paper)

2003058597


Industrial marketing--Management.
Industrial marketing--United States--Case studies.
Industrial marketing.
Industrial procurement--Management.

HF5415.1263 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 HF5415.12 / .B56 2005 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56 / .B56

658.8