Mahajan, Gautam,  1946-. <br/><br/>
Total customer value management :  transforming business thinking / 
Gautam Mahajan. 
 - New Delhi  Thousand Oaks :  Response Books,  2010. 
 - xx, 326 p :  ill ;   cm. 
<br/><br/> Includes index. 
<br/><br/>Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products. 
<br/><br/><label>ISBN: </label>9788132103127 (pbk.) 
<br/><br/><label>LCCN: </label>2010037278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.<br/>Total quality management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .M32 
<br/><br/><label>Dewey Class. No.: </label>658.8/12