Iacobucci, Dawn. <br/><br/>
Marketing research :  Methodological foundation / 
Dawn Iacobucci, Gilbert A. Churchill. 
 - 11th ed. 
 - Nashville, TN :  Earlie Lite Books, Inc,  2015. 
 - 554 p :  ill ;   cm. 
<br/><br/><label>ISBN: </label>9781507775547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .I23