TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 9781292092485
AV  - HF5415 .K68
PY  - 2016///
CY  - Essex, England
PB  - Pearson
KW  - Marketing -- Management
KW  - Marketing
KW  - New Zealand
ER  -