Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock. 
 - 7th ed. 
 - Boston :  Pearson,  2011. 
 - 648 p :  ill ;   cm. 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Marketing.<br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L68