TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy 
SN  - 9780273756064
AV  - HF5415.13 .L68
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Customer services--Marketing
KW  - Professions--Marketing
KW  - Service industries--Marketing
ER  -