TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9781137279569 (alk. paper)
AV  - HF5415.1255 .Y68
U1  - 658.8/27 23
PY  - 2014///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index; Google and Facebook -- The new media playbook -- A shift from media planning to communications planning -- Focusing on outcomes, not outputs -- Insight over analysis  -- 1 + 1 = 3 -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity -- Deliver more relevant communications -- Touch point selection -- Getting social -- Execution is the X-factor -- Measurement and metrics-- Big data and analytics
ER  -