TY  - BOOK
AU  - Arens,William
AU  - David Schaefer.
AU  - Michael Weigold.
TI  - Advertising
SN  - 0078028965 (alk. paper)
AV  - HF5821 .A74
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Branding
KW  - Marketing
N1  - Part 1: An introduction to advertising. Part 2: Understanding the target audience.  Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements; Includes bibliographical references and index
ER  -