Kelley, Larry D. <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelly. 
 - 4th ed. 
 - New York :  Routledge,  2015. 
 - viii, 351 p ;   cm. 
<br/><br/><label>ISBN: </label>9780765640901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Brand name products.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .K45