TY  - BOOK
AU  - Kelley, Larry D.
AU  - Jugenheimer, Donald W., Sheehan, Kim Bartel.
TI  - Advertising media planning: a brand management approach 
SN  - 9780765640901
AV  - HF5826.5 .K45
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
ER  -