Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya /
by Daniel Lihanda Igunza.
- Nairobi : Daystar University, 2016.
- xiii, 97 p : ill ; cm.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.