Gilson, Christopher. <br/><br/>
Advertising :  concepts and strategies / 
Christopher Gilson. 
 - New York :  Random House,  c1980. 
 - xxx, 610 p. 
<br/><br/><label>ISBN: </label>0394322657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .G48