TY  - BOOK
AU  - Gilson,Christopher
AU  - Berkman,Harold W.
TI  - Advertising: concepts and strategies 
SN  - 0394322657
AV  - HF5823 .G48
PY  - 1980///
CY  - New York
PB  - Random House
KW  - Advertising
KW  - Marketing
ER  -