McCarthy, E. Jerome. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy. 
 - Boston :  IRWIN,  1991-1992. 
 - 237 p. 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5615  / .M43