TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global managerial approach 
SN  - 025610509x
AV  - HF5415.13 .M369
PY  - 1993///
CY  - Boston
PB  - IRWIN
KW  - Marketing
KW  - Management
ER  -