TY  - BOOK
AU  - McKenzie,James F
AU  - Neiger,Brad L
AU  - Thackeray,Rosemary
TI  - Planning, implementing, and evaluating health promotion programs: a primer 
SN  - 0134219929 (pbk)
AV  - RA427.8 .M35
U1  - 613.0973 23
PY  - 2017///
CY  - USA
PB  - Pearson
KW  - Health Promotion
KW  - United States
KW  - Health Education
KW  - Health Planning
KW  - Program Evaluation
N1  - Includes bibliographical references (pages 443-458) and indexes; Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments  and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting
ER  -