Jefkins, Frank. <br/><br/>
Public relations / 
Frank Jefkins. 
 - 5th ed. 
 - London :  Prentice Hall,  c1998. 
 - 293 p. 
<br/><br/><label>ISBN: </label>071211713x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.