TY  - BOOK
AU  - Percy,Larry
TI  - Strategic advertising management
SN  - 2008038449 :
PY  - 2009///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising
KW  - Management
KW  - Communication in marketing
KW  - Sales Promotion
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -