Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler. 
 - 4th ed. 
 - Belmont, California :  Wadsworth,  c1992. 
 - xiii, 418 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534162908 
<br/><br/><label>LCCN: </label>84011831 //r91 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF5825  / .J46 1985 
<br/><br/><label>Dewey Class. No.: </label>659.13/2