TY  - BOOK
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 0534162908
AV  - HF5825 .J46 1985
U1  - 659.13/2 20
PY  - 1992///
CY  - Belmont, California
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index
ER  -