Cravens, David W. <br/><br/>
Strategic marketing / 
[by] David W. Cravens. 
 - 9th ed. 
 - New York :  McGraw-Hill,  c2009. 
 - xv, 784 p :  ill. 
 - McGraw-Hill companies .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071263351 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.