Pearce, John A. <br/><br/>
Strategic management :  formulation, implementation, and control / 
John A. Pearcel, Richard B. Robinson. 
 - 11th ed. 
 - Boston :  McGraw Hill,  c2009. 
 - McGraw Hill series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071263757 :  9780071263757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Strategic Planning.<br/>Sales Promotion--Advertising.