Daymon, Christine. <br/><br/>
Qualitative research methods in public relations and marketing communications / 
christine daymon and Immy Holloway. 
 - ed. 
 - New York :  Routledge,  c2002. 
 - viii.293p. 
<br/><br/>Includes bibliographical references([275]-284) and index. 
<br/><br/><label>ISBN: </label>0415222747 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public Relations--Research.--Methodology.