TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing: Philip Kotler and Gary Armstrong
SN  - 013700669 :
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -