TY  - BOOK
AU  - Gronstedt,Anders
TI  - The customer century: lessons from world-class companies in integrated marketing and communications 
SN  - 0415921996 :
PY  - 2000///
CY  - New York, USA
PB  - Routledge
KW  - Business communication
KW  - Case studies
KW  - Communication satsfaction
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -