TY  - BOOK
AU  - Baker,Michael
AU  - Hart,Susan
TI  - Product strategy and management
SN  - 9780273694502 :
PY  - 2007///
CY  - Harlow
PB  - Prentice Hall
KW  - New product-management
KW  - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -