Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe. 
 - 4th ed. 
 - New Jersey :  John Wiley & sons,Inc.,  c2008. 
 - xxii, 682p :  ill.(chiefly col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471755272 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.